Portfolio · Los Angeles
Creative, communications, and campaigns that build community.
Orange Creative Studio is Eddie Garcia's Los Angeles creative practice — creative direction, communications, campaigns, and custom-built products, for clients from SEIU to AT&T to MiTú. Recognized by YouTube NextUp, Hispanicize, and Google NextGen.
Selected clients
- SEIU
- AT&T
- MiTú
- Jarritos
- YouTube NextUp
- Google NextGen
- Absolut
- Estrella Jalisco
- Being Latino
- Hispanicize
Selected Work
All work →- Community & Campaigns
Fight for $15
SEIU · 2015–2016
Digital content for SEIU's national Fight for $15 minimum-wage campaign.
- Community & Campaigns
Raise Up Riverside County
SEIU Local 721 · 2016
Convention coverage and member stories for SEIU Local 721 in Riverside.
- Community & Campaigns
Lorena — A New U.S. Citizen Votes
SEIU · 2016
A documentary short about a Latina SEIU worker who, after years of organizing, brought her U.S.-citizen children to the polls for the first time.
- Community & Campaigns
Kid Governor
Celeste Mora for Kid Governor / SEIU-aligned · 2016
A kid-led video campaign for early-childhood investment and family childcare policy.
- Brand
AT&T — Unlimited Mexico
AT&T · 2015
A first-person video for AT&T's launch of unlimited calling and texting to Mexico — calling grandma in Durango, unboxing a phone for her, trying to get her on Facebook ("El Feis").
Watch on YouTube ↗ - Brand
Jarritos
Jarritos USA · 2016
Brand storytelling for the Mexican soda — campaign concepting tuned to a U.S. Latino audience that grew up with the bottle.
- Digital Network
MiTú — Content Strategy & Production
MiTú, Inc. · 2014–2017
Multi-year content strategy and production for MiTú, the largest U.S. Latino digital network.
- Original IP
Tiburcio
Orange Creative Studio (original IP) · 2014–2017
The studio's flagship original character — a working-class Mexican-American everyman whose sketches and rants ran across MiTú, YouTube, and social, and whose creative IP later became digito-project.
PhotographyEvent Photography
Family events, community gatherings, conferences · 2014–2017
Documentary event photography for family celebrations, community gatherings, and conferences, watermarked OCS.
- Recognition
YouTube NextUp Creator
YouTube / Google · 2016
Selected for YouTube's NextUp program — Google's invite-only intensive for emerging creators, with production resources and channel-growth coaching.
- Products
Wonderfully
AI-built product · Ongoing
A custom-built AI product from the studio, live at wonderfully.la.
- Products
Fruit of the Spirit
AI-built product · Ongoing
A custom-built AI product from the studio, live at fruitofthespirit.app.
What the studio did
Community & Campaigns
4 projects
Digital Network
4 projects
Built for the audiences advertising kept forgetting — workers, families, abuelas, kids who don't vote.
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