A Los Angeles creative practice.

Orange Creative Studio is Eddie Garcia's Los Angeles creative practice — creative direction, communications, campaigns, and, more recently, custom-built AI products. Since 2014 the throughline has been the same: work for audiences the rest of the industry kept overlooking — working-class Latino families, U.S.-citizen kids of immigrants, abuelas, and the people who serve them.

The client roster was a mix. National brands like AT&T, Jarritos, and Absolut. Community campaign work for SEIU and its locals — Fight for $15, Raise Up Riverside, the Lorena documentary, the Kid Governor campaign with its SEIU-aligned childcare platform. A multi-year creative role with MiTú, the largest U.S. Latino digital network, contributing to the WeAreMiTu launch and the news vertical. And the studio's own characters and IP — Tiburcio, the working-class everyman that later spun out into digito-project.

The work earned YouTube NextUp and Google NextGen Policy Leader recognition in 2016 — both rooted in the studio's mix of platform fluency and policy literacy.

The studio is still here. The work continues elsewhere — under eddiegarcia.org, inside Wonderfully.LA, and through Fruit of the Spirit. OCS is the creative house behind all of it.