MiTú — Content Strategy & Production

MiTú was building the largest U.S. Latino multi-channel network when Orange Creative Studio came on as a content producer and strategist. The work spanned launch contributions to the WeAreMiTu brand vertical, scripting for the MiTu News desk, and short-form content for the MiTu Mix entertainment vertical.

The collaboration also seeded what would later become the studio's original IP — Tiburcio, the working-class Mexican-American character that ran across MiTu's distribution before spinning out into its own creative property.