Fight for $15

SEIU's Fight for $15 reframed the minimum-wage debate around a single argument: when employers pay poverty wages, the public ends up subsidizing those employers through food stamps and Medicaid. The workers aren't the welfare moochers. The employers are.

Orange Creative Studio produced supporting digital content for the campaign — worker interviews, b-roll packages, and short-form videos sized for Facebook and Twitter. The visual language stayed direct: real workers, real workplaces, no actors.