Lorena — A New U.S. Citizen Votes
SEIU
A documentary short about a Latina SEIU worker who, after years of organizing, brought her U.S.-citizen children to the polls for the first time.
- Role
- Director, Editor
- Year
- 2016
- Category
- Community & Campaigns
Lorena is an SEIU member who spent years working paycheck to paycheck, raising U.S.-citizen kids who, until 2016, had never voted. The film documents her becoming the political leader in her own family — registering her children, walking them through the ballot, getting her community to the polls.
The brief was specific about audience. Not the choir. The piece was cut for non-Latino viewers — white and Black working-class audiences who didn't necessarily see kinship with Latino immigrants. The argument: Lorena is a worker like you. Her kids didn't know how good they had it. She's the one fixing that.
Distributed to SEIU International, member chapters, and on Facebook, YouTube, and Vimeo. A 90-second teaser cut was made for paid social.
- Subject
- Lorena (SEIU member)
- Format
- 10-minute documentary + teaser cut
- Audience
- Cross-racial working-class, SEIU International