Jarritos

Jarritos didn't need to be explained to its base. The challenge was making sure the brand stayed honest to the families that grew up with it while reaching the next generation that mostly encountered it through taquerías and Instagram.

Work prioritized real locations over studio sets, real families over actors, and Spanglish over translation. The visual treatment leaned on the brand's existing palette — sun-bleached pastels, glass bottle highlights, paletería typography — without trying to update it for an audience that wasn't asking for an update.